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Foundational UX & product leadership

Business complexity, made usable.

Selected work from before my current generative-AI chapter. These cases establish the foundation: research, service design, security, stakeholder alignment and reported outcomes with clear evidence limits.

Ticket Fraud Prevention
Case study 01 · Digital Experience Manager

Ticket Fraud Prevention

Led the UX strategy to mitigate ticketing fraud in a theme park environment by transitioning from static tickets to secure, scalable alternatives.

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Revamping event Booking experience
Case study 02 · Digital Experience Manager

Revamping event Booking experience

Analyzed multiple leading event and concert ticket booking platforms to identify industry best practices and user pain points.

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